Agency of Record

The National Association of Black Accountants has been empowering Black business leaders for over 50 years, and we had the pleasure of helping them continue this mission as their communications Agency of Record. Spero oversaw and executed NABA’s overall internal and external communication strategies – including website and social media management, sponsor management, brand development, and promotion of three years of NABA National Conventions and Virtual Student Conferences.

The results of our firm’s initial body of work can also be measured by NABA’s decision to retain Spero Studio to oversee the organization-wide marketing communication’s strategy which includes but it not limited: program development, partnership development support, ongoing membership communications, capital campaign, membership growth strategy, and the launch of NABA’s partnership with matchplicity®.