The Motley Fool

The Motley Fool (TMF) aims to make its investors  “smarter, happier, and richer” by providing financial and investment advice, however investors of color lack awareness about the brand and its decades of success. Since 2021, TMF has engaged Spero Studio to lead community engagement with Women, Black & Hispanic audiences, with the goal of understand their money mindset and investing behavior in order to better position The Motley Fool as a lifelong financial ally.